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Prime Leather Finishes Announces New Sportsman-Friendly Offerings with Mr. Lid Outdoors at Pheasant Fest 2014

Pewaukee, WI (November 26, 2013):  Longtime Wisconsin employer Prime Leather Finishes will unveil unique product offerings in partnership with Mr. Lid Outdoors at the 2014 National Pheasant Fest & Quail Classic in Milwaukee.  

“Prime Leather Finishes has manufactured high quality water and oil repellency products right here in Wisconsin since 1931,” says Terry Welch, President.  “As a leader in footwear finishes for hunters, athletes, business professionals, and the military, we are constantly being sourced for innovative consumer products.  When we were approached by Mr. Lid Outdoors about utilizing their patented durable and eco-friendly packaging designs, it only made sense.”

Consumers at Pheasant Fest will have the opportunity to purchase Prime Leather Finishes’ top-selling leather protector in the patented Mr. Lid Outdoors packaging.  Mr. Lid Outdoors, another local area employer since 1971, has taken the packaging world by storm with their containers feature one-piece construction, ensuring “You never lose the lid,” as well as an airtight seal and a lifetime warranty.  Comments Greg Gierach, Brand Manager of Mr. Lid Outdoors: “Outdoor enthusiasts will appreciate the durability and eco-friendly nature of the Mr. Lid design. Cold weather won’t affect the usability of the high quality Prime Leather Finishes protector products inside.  Plus, the container can be reused to hold any number of hunting or fishing items, or can be used in the kitchen to freeze or microwave.”

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With the 2014 National Pheasant Fest coming to Milwaukee February 14th – 16th and 30,000 in expected attendance, both companies saw the obvious advantage of using the event for the partnership launch.  “Our show focuses heavily on wildlife conservation and wildlife habitat management and restoration. Everyone present has a vested interest in preserving the outdoors, so products with an eco-friendly focus should be warmly received,” remarked Brad Heidel, Director of Corporate Sales at Pheasants Forever. 

Since 1931, Prime Leather Finishes has achieved a reputation for innovation, quality, and expertise in the design and manufacture of chemical coatings for leather and all sectors of leather products. Prime Leather Finishes is the parent company of Prime Coatings, with manufacturing capabilities encompassing the full spectrum of fluid finishes including water-borne, solvent-borne, and UV-cured coatings.  With third generation leadership solidly in place, PLF researchers are constantly working to ensure that customers have the best and latest coatings technology in the world.  Sporting goods retailers and online shops should contact Prime Leather Finishes for samples for their buying teams.  Visit www.primeleatherfinishes.com, or contact Kevin Larson, Technical Account Representative, at 262.691.1930.

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Mr. Lid Outdoors is the outdoors-market branch of Sussex IM, a custom injection molding manufacturer founded in 1977 as Sussex Plastics, Inc.  Mr. Lid Outdoors focuses on providing plastic storage solutions within the outdoor industry, utilizing the one-piece, patented airtight seal design with lifetime guarantee.  Mr. Lid actively supports chapter events of Delta Waterfowl, Ducks Unlimited, and various youth events.  All Mr. Lid products can be customized for any organization by manipulating color and decoration.   Products are sold consumer-direct through the Mr. Lid Outdoors website and with opportunities for retail partners nationwide.   Contact Greg W. Gierach, Brand Manager, at 262.246.8022 or visit www.mrlidoutdoors.com or www.sussexim.com for more information. 

 

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