Brookfield will be home to Wisconsin's first Blaze Pizza, a fast-casual "build-your-own" artisan pizza place.
The restaurant plans to open this fall in The Brownstones at 17500 W. Bluemound Road.
Six restaurants are planned in the Milwaukee and Madison areas by 2015.
Baze Pizza uses an assembly line format similar to Chipotle Mexican Grill to create artisan pizzas at lightning fast speed – all for about $7.
Each restaurant makes its own dough from scratch using a recipe that requires a 24-hour fermentation period to produce its signature light-as-air, crisp crust. Guests watch as each dough ball is pressed into a generous 12-inch crust. Next, they travel down the assembly line to “co-create” a signature pizza or design one of their own — with more than 40 artisanal toppings to choose from.
Pizzas are “fast-fire’d” in a blazing-hot oven and ready in a scant 120 seconds. Blaze Pizza’s menu also features signature salads, fresh lemonades, craft beer & wine and house-made S’more Pies.
For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese.
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