CherryBerry Opens After Months of Anticipation

CherryBerry is the second national frozen yogurt chain to open its doors on Silver Spring Drive in the last several months.

After months of anticipation, CherryBerry Self-Serve Yogurt has opened its doors at 106 E. Silver Spring Dr.

CherryBerry is a national self-serve frozen yogurt chain offering over 50 rotating varieties of frozen yogurt flavors with over 50 toppings to add on. Customers walk in the door, grab a cup to fill with frozen yogurt, then add their own toppings from the topping bar. After filling their cups, customers weigh their yogurt on a scale and pay for it by the ounce.

CherryBerry opened its first store in Broken Arrow, Oklahoma in 2010 and has rapidly expanded to over 100 locations nationwide. The chain has already opened a Mequon location and is planning a total of 12 Wisconsin locations. 

The Whitefish Bay store opened informally Tuesday night and will hold a grand opening Wednesday. CherryBerry representatives felt Whitefish Bay was the perfect place for another location.

"Whitefish Bay has a great community feel. It's a very diverse area. We have moms, dads and we have the shoppers from Bayshore Town Center," said general manager Andrea Jenels. "There's a lot that goes on in the summer...We just thought it would be a perfect fit for the community."

It's been seven months since CherryBerry first received village approval to do business in the newly-constructed 1,615-square-foot space between Dunkin' Donuts and ATI Physical Therapy.

The delayed opening was due to the rapid pace of CherryBerry's expansion across the country.

"Construction was the main hold-up," Jenels said. "We have over 150 stores being built out right now so the company was stretched kind of thin with their construction crews. They try to use the same crews to do every store. So between this store and the other 100 stores we had to wait until they were available to us."

CherryBerry has been marketing to the community by flyering and contacting local schools.

"Everybody in the neighborhood has been really welcoming of us," said Jenels.

Julie Bartol, CherryBerry's general operations manager, said the company hopes to become an integral part of the Whitefish Bay community through grassroots marketing and fundraising.

"We want to give back to the community when it comes to our fundraisers... Sponsoring little league teams, softball teams, basketball teams whatever we can do to make us part of the community," Bartol said.

"We love to do fundraising. That's one of our biggest draws for the community; we work with schools, nonprofit organizations, and churches," Jenels said. "We do what we call a giveback night where an organization will come to us and pick a date and they will get 10 percent of our net sales from the time period that they choose."

Froyo is becoming a nationwide trend with stores opening rapidly over the past several years. This is Whitefish Bay's second frozen yogurt restaurant since Sweet Frog opened in August. Other frozen yogurt chains in the Milwaukee area include Froyo Bella at Bayshore, Red Mango in Fox Point, Berry Me on Brady Street, Yo Mama! in Wauwatosa, Orange Leaf in Wauwatosa, MyYoMy in Walker's Point and Yo Factory on Farwell.

"Frozen yogurt is different than ice cream because it has active and live cultures in it which is good for your digestive system, so it promotes a healthy balance," said Jenels.

On Wednesday and Thursday, customers can receive a promotional $3 cup of frozen yogurt. Pricing will be by the ounce at 45 cents per ounce.

CherryBerry's grand opening favors include: Valencia Orange & California Tart, Strawberry Sensations & Cheesecake, Spiced Apple Pie & Tahitian Vanilla, Pumpkin Pie & White Chocolate Wonder, Old Fashioned Peanut Butter & Chocoholic. CherryBerry also offers fat and lactose free offerings.

Daily specials and current flavors can be viewed on CherryBerry's Facebook site.

Chris Anderson November 15, 2012 at 05:13 PM
While I think Galetea has a horse in this race .. he's probably right. Sweet Frog was first to market, and its location is far better than CB, which as he said .. is too far west. It's just less walkable and certainly detached from "downtown" Whitefish Bay. I'm guessing both will come close to failure, then Cherry Berry will stay afloat due to their corporate backing.
CowDung November 15, 2012 at 05:32 PM
I disagree Chris. A location farther to the west puts it closer to Bayshore, as well as Dominican and St. Monica's schools (kids love frozen yogurt). Besides, there's really only a 3-4 of blocks between the two places--hardly less 'walkable' from 'downtown WFB'. I believe that both are part of national chains--not sure that Cherry Berry will get more corporate backing than Sweet Frog.
Chris Anderson November 15, 2012 at 11:40 PM
IMO ..In a big city, 3-4 blocks is nothing. In WFB, 3-4 blocks is a good distance. Bottom line, that corner is no-man's land. It's not quite Glendale, but not quite WFB either. No one is coming there from Bayshore mall, so there's no help there. Meanwhile, Sweet Frog is within a block of the (albeit meager) Silver Spring draws, like Breadsmith, Regina's, Stone Creek, Sendik's, not to mention the Fox Bay. Cherry Berry does have St. Monica's going for it, though. As for corporate backing .. just a wild guess on my part. Cherry Berry is in 22 states. Sweet Frog looks like it's in 10, so roughly half the size/maturity. Naturally, all of them are franchises, so maybe neither will get corporate help. Long and short .. IMHO..I would be shocked if either of these places are open in 3 years.
Alol November 16, 2012 at 01:23 AM
I'm waiting for one of you gentlemen to offer a friendly wager here....and we all know how wagers on Patch seem to go.
CowDung November 16, 2012 at 05:53 PM
No friendly wager here. I agree with him that in 3 years, both will likely be closed...


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