This article was updated to reflect the new open date. (The owners had a personal emergency to attend to and had to delay the original opening of Feb. 8 to this weekend.)
The lineup of boxing dummies inside the space at Title Boxing Club should be a good indication that this won't be your average workout studio.
According to a release from Title, the workouts they will offer incorporate "total body boxing and kickboxing" and says the one-hour session can burn up to 1,000 calories.
The newest club will be opening on Feb. 16 at 17115 W Bluemound Road (corner of Bluemound and Calhoun), and will offer a "Power Hour" workout. The club focuses on "intense, fun and effective group boxing exercises that change members emotionally and physically, changing their lifestyle and leaving them feeling empowered."
The opening Saturday classes will be held at 10 a.m., noon, and 2 p.m.; Sunday will feature a noon and 2 p.m. class. Anyone is welcome to sign up or try out a class, according to the club's co-owner, Lori Anacker.
"Consumers are tired of the same old traditional gym model and are searching for a workout program that will give them fast results they can actually see," said Anacker, who co-owns the Brookfield club with her husband Steve. "The Title Boxing Club workout is based on a professional boxer’s training regimen, so it’s actually going to give members the results they want while at the same time changing them from a physical and mental level. This workout is catching fire, especially among women. They leave the clubs with an unmatched sense of empowerment. It changes their lives."
The Anackers plan to open two additional clubs in the Brookfield and Milwaukee area over the next several years, according to the release.
Title Boxing Club offers members an interval-based workout program that combines bouts of intense cardio and boxing exercises with short periods of rest. It does not promote actual fighting in its clubs, but rather encourages all participants at different fitness levels to workout at their own pace, led by trained instructors.
Members can also use traditional fitness equipment including free weights and treadmills, and a retail shop allows customers to purchase Title Boxing Club and Title Boxing gear and merchandise including t-shirts, boxing gloves and hand wraps.
Anacker said the club, which has 100 locations already in the nation with about 350 in development, "is filling a niche in the fitness industry as women ages 30-45 years old are the largest demographic taking part. The 60-minute workout guarantees results and the non-threatening environment appeals to women. The concept is really catching fire and we’re excited to be able to offer such a fun, effective workout to residents in the area."