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New Sub Shop Honors Legacy of Fire Fighters

Firehouse Subs will open Tuesday as the first in the area, and will feature Brookfield and Elm Grove Fire Department memorabilia.

Firehouse Subs will hold the grand opening of its first restaurant in Wisconsin on Tuesday, at 15280 W. Bluemound Road. The Elm Grove restaurant is the first of 42 with expansion plans throughout the Milwaukee, Green Bay, Madison, Eau Claire and Rockford, IL areas.

The restaurant's claim to fame includes steaming its premium meats and cheeses atop toasted sub rolls and served with fresh produce. However, the authentic firehouse setting, which is based on the founding family’s decades of fire and police service, perhaps distinguish the setting from other similar chains.

The new location is decorated with local firefighter memorabilia donated by the Elm Grove Fire Department and City of Brookfield Fire Department to give it a local flavor as well. A custom, hand-painted mural at this location will illustrate fire engines from the Elm Grove Fire Department and Brookfield Fire Department with several historical landmarks in Elm Grove and Brookfield. 

Founders, brothers and former firefighters Chris Sorensen and Robin Sorensen started the restaurants in part to honor the commitment and service of fire and police personnel.

Firehouse Subs Elm Grove will be open seven days a week from 10:30 a.m. to 9 p.m. The opening will add another location to the chain's current 582 restaurants in 34 states, with its headquarters in Jacksonville, FL.     

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