New Target Store in Brookfield Opens Wednesday

Key project leaders and city officials were invited for a sneak peek Tuesday night but the store opens Wednesday morning. Do you plan to shop there? Tell us in our poll.

The new Target store in Brookfield will open at 8 a.m. Wednesday, with a grand opening ceremony slated for Sunday, July 29.

On Tuesday night, key project leaders and city officials were invited to an early preview to check out the new store built in the new retail complex Underwood Crossing .

The new Target store includes a grocery with fresh produce, meats and bakery items, as well as a pharmacy, Target Café and Starbucks.

The store still wasn't listed on the map of Target's locations on its website as of 10:30 p.m. Tuesday.

Underwood Crossing, a 170,000-square-foot shopping center on West Bluemound Road at North 128th Street, will also include a PNC Bank and yet-unannounced junior anchor and other commercial tenants.

The complex is being built on the site of the former Quebecor World printing plant, which was razed and the site was environmentally remediated.

Andy Smith July 20, 2012 at 12:50 PM
127th and Bluemound . . . One would think that would be a very easy address to reach from either north or south, since 124th Street is the Waukesha-Milwaukee county line, and a four-lane boulevard reaches practically all the way from Silver Spring Road to Watertown Plank Road to the north, and practically all the way from I-43 to Greenfield Avenue to the south. In other words, civic leaders, a major corridors comes within 5-to-10 blocks either direction from Bluemound Road. There is, however, no ability on the part of anyone traveling locally or regionally to make that logical and efficient connection between Wttn Plank and Greenfield, over Bluemound and the freeway. Yes, it would save time, energy, miles of wasted travel by tens of thousands of vehicles in a year's time and reduce regional vehicle emissions created by wasted, out-of-the-way travel. For all these decades, Tosa, Elm Grove, Brookfield, Greenfield, New Berlin and the State of Wisconsin have never been able to work together to establish that obvious truck route and important corridor as another north-south alternative to Highway-100 and Highway-45. You see, we still do not have a regional transportation network that makes logical connections and allows ease of transportation to businesses and institutions, ease of travel and precious time savings for emergency vehicles, and ease of travel getting to and from work. Are the interests of 200 homeowners more important than a population of millions in the region?
Ken July 20, 2012 at 02:14 PM
Try riding your bike. Geez...it's only a store, not the start of Armageddon.
Brkfld Wscnsn July 24, 2012 at 01:11 AM
This is in response to Andy Smith’s comment. First, it will be easy to get to the new Target from Bluemound Rd. Second, about a north – south regional corridor. Look at a map and the route is obvious. It should be Moorland / Pilgrim Rd. Moorland Rd. is already 4 or 6 lanes from I-43 to Bluemound Rd. Then a five mile two lane stretch of Pilgrim Rd. from Bluemound Rd. to Lisbon Rd. From there, it is four lanes all the way north to Hwy 41/45. So why is this short stretch of Pilgrim Rd remained two lane, placing a real limitation on a viable north – south corridor west of Hwy 45? The City of Brookfield mayor and alderpersons tell me they support it. The holdup is the Village of Elm Grove. They have stopped any discussion to make Pilgrim Rd four lanes for many years. Andy, direct your concerns to the Village of Elm Grove elected officials and any Elm Grove residences you know.
Elmo Watson July 25, 2012 at 10:46 AM
With the numerous Target store locations in Wisconsin, why the fuss and complaints in reaching this one in particular?
Steve Wischer July 25, 2012 at 06:37 PM
The question was : are you going to shop there?
Steve Wischer July 25, 2012 at 06:39 PM
Its not that hard to get to! I work there and it's easy to find!


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