Business & Tech

sweetFrog Donates 300,000 Meals to No Kid Hungry Campaign

The Brookfield sweetFrog Premium Frozen Yogurt is celebrating the opening of the chain's 300th store nationwide by donating 300,000 meals to fight childhood hunger, coinciding with Share Our Strength's No Kid Hungry campaign.

Editor's note: The following information is taken from a press release.

The Brookfield sweetFrog Premium Frozen Yogurt — owned by former Green Bay Packer's fullback, William Henderson — is celebrating the opening of the chain's 300th store nationwide by donating 300,000 meals to fight childhood hunger, coinciding with Share Our Strength’s No Kid Hungry campaign.

SweetFrog has declared Sept. 22 its “No Kid Hungry Day.” The company and its participating stores will make donations that will help connect kids struggling with hunger around the country with up to 300,000 meals.

SweetFrog customers also can make additional contributions in-store or online. More information about the campaign, including a personal video appeal from sweetFrog founder Derek Cha, can be found at sweetfrogyogurt.com.

For patrons who visit local stores, sweetFrog will host their “300 Cups” sweepstakes where three lucky patrons will have the opportunity to each win 100 free 12 oz. cups of yogurt.

The first 300 people who visit each store will have a chance to enter. The campaign will also include local food drives in select stores beginning on Monday, September 16.

 “One of the values behind the founding of sweetFrog is a commitment to serve the community, and our collaboration with the  No Kid Hungry campaign is very much in keeping with that pledge,” said Derek Cha, founder and CEO of sweetFrog. “Our mascots Scoop and Cookie join me in encouraging guests to come out and make this campaign a ‘sweet’ success. We’re in the business of putting smiles on kids’ faces, and that starts with making sure every child has enough to eat.”

In the weeks leading up to the 300 For 300,000 campaign, participating sweetFrog stores will feature promotional materials to encourage guest involvement, and to educate and invite them to take an active role in making No Kid Hungry a reality in America.

 “We are a young company, and this is our first undertaking to harness the philanthropic power of our network of stores throughout the country,” Cha said. “We are confident that our part in this national program will make a meaningful difference in the lives of many, many children.”

For more information, please visit http://sweetfrogyogurt.com.


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