The newly built Trader Joe's in Brookfield's Underwood Crossing retail center has been sold to a California investor for about $4.78 million, the Milwaukee Business Journal reported.
Brookfield Trader Joe's
Wednesday, November 28, 2012
Monday, November 5, 2012
The Brookfield store opened Monday with free leis, face-painting and the specialty products and wines have made the quirky grocery chain a big hit with fans.
Kris Woods laughed as she described the Brookfield Trader Joe's opening in a word: "Dangerous!" Dangerous because now that a second Milwaukee-area TJ's has opened in her Elm Grove backyard, she almost certainly will shop more often at her favorite grocer. "I just love the products," Woods said. "And I'm so happy that I don't have to make that drive." She typically would drive about once every two months to the store at Bayshore Mall in Glendale, filling her cart with Trader Joe's private brand specialty products such as Joe-Joe's (the store's version of Oreos) and the peppermint Joe-Joes that surface around the holidays. Other shoppers interviewed who showed up for the Brookfield store opening — residents from Wauwatosa, Brookfield and Elm…
Sunday, November 4, 2012
The popular grocer will kick off with a "lei cutting," its unique twist on the traditional ribbon-cutting, before the doors open at 8 a.m.
Break out those Hawaiian shirts. The long-awaited opening of the second Trader Joe's grocer in the Milwaukee area — and third statewide — is happening in mere hours. At 7:50 a.m. Monday, the new Brookfield store at 12665 W. Bluemound Rd. will hold a "lei cutting" with Brookfield Mayor Steve Ponto and Hawaiian-shirt-clad store employees, including Captain Jeff Clark (TJ's calls its managers "captains"). The store opens its doors 10 minutes later and will be open from 8 a.m. to 9 p.m. seven days a week. The store's phone number is (262) 784-4806. The popular Trader Joe's business — known for its almost cult-like following, fun and festive atmosphere and private label specialty products and wines such as "Two-Buck Chucks" — was a big "get" …