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Sweet Frog Frozen Yogurt

Thursday, November 15, 2012

Ex-Packer Henderson Opens Brookfield Frozen Yogurt Shop

Grand opening is Saturday for Sweet Frog frozen yogurt shop at Sendik's Towne Center.

The third time promises to be another charm for former Green Bay Packers fullback William Henderson in Brookfield on Saturday. That’s the scheduled grand opening for Henderson’s third Sweet Frog Premium Frozen Yogurt franchise in Sendik’s Towne Center on Brookfield Road and Capitol Drive. The event runs from 11 a.m. till 10 p.m., with 10 percent of profits earmarked for a charity fight against cancer. Henderson, who has also opened Sweet Frog shops in Whitefish Bay and Plover, has returned to Wisconsin from his Virginia home many times since his playing days ended with the Packers, often for events with about 150 charities across the state. Now, he’s immersing himself in a business venture that really has him revved up. “I’m super excited…

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Soerens Ford

DICK STEINBERG

5:42 pm on Thursday, November 15, 2012

Anything the Soeren s family endorses is good   more ›

Monday, August 27, 2012

Former Packer Opens Fro-Yo Shop in Whitefish Bay, Plans Brookfield Site

Former Green Bay Packers player William Henderson opened Sweet Frog frozen yogurt Monday afternoon in Whitefish Bay and has plans to open another store in Brookfield's Sendik's Towne Centre this fall.

All day long Monday, kids and young families popped their heads into Silver Spring Drive's new frozen yogurt business: "Are you open?" After months of anticipation, Sweet Frog franchise operator and former Green Bay Packers fullback William Henderson was finally able to open his doors and start serving frozen yogurt in the space previously occupied by What's Poppin' at 404 E. Silver Spring Dr. Henderson opened his first Sweet Frog franchise in Plover, near Stevens Point, about a month ago. He also plans to launch a store in Brookfield's Sendik's Towne Centre in October, as well as another location in DePere. Henderson said he plans to open eight locations in Wisconsin and Illinois by February. Henderson chose Silver Spring Drive because it…

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Former Packers Player Plans to Open a Frozen Yogurt Franchise (in Whitefish Bay Patch)

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